Promoting brands, products, and services by different companies with the use of corporate clothing and promotional gifts is nothing new. Over the last 80 years, many companies have invested in free clothing, entertaining gifts, and even high-quality items to bring their brands to the attention of the companies that count.
At the end of the day, companies are run by people. This means that you do not have to tap into a corporate machine. All you have to do is to catch the attention of the relevant individuals who are responsible for the items that your company is promoting and selling.
Traditionally, gifts bestowed on people created a certain sense of awareness, gratitude, and the feeling of being appreciated. Nothing has changed since then! Providing clients, employees, and even potential consumers with top-quality corporate clothing still yields huge benefits to this day. The secret here is to keep it top-quality. Nobody wants a tatty vest or a low-quality object that falls apart after a short space of time. While, in the beginning, the mere provision of the object was enough, things have changed. People now expect top-quality corporate clothing and promotional gifts to bring the message across!
One of the main reasons top-quality corporate clothing and other promotional items are used is to create the image of a quality brand. These items have to create a continuous reminder of the presence of the brand, as well as display the uniqueness of the brand and an image that people can associate with. When it comes to branded corporate wear, people should be proud to wear it and to be seen in it. It should also be comfortable.
When it comes to staff uniforms, only top-quality corporate clothing should be used. The fabrics should be comfortable to move in, the uniforms should be the correct size, and should be able to withstand repeated laundering and ironing. Fasteners and zips should be high-quality too in order to remain intact for a long time.
Workmanship should be high-quality too. This means that seams and style should be immaculately done to avoid seams coming loose. The logo prints or embroidery should also be very well done, and remain intact for the lifetime of the garment. It also helps to get the input of the staff when designing new corporate wear for your business. Often, employees feel a little resentful when a new uniform is forced on them, but if they were asked for input and their ideas are used in the design of new corporate uniforms, they are more likely to be proud to wear them. It also helps to remove the financial burden of purchasing a work wardrobe in addition to their usual casual wear.
Whether it is a client, a member of the public, or an employee, it is vital that only top-quality corporate clothing is used. This is especially important when it comes to clients. You need to create the image of quality, trust, and reliability when you provide a client with corporate clothing or other promotional gifts. When they are seen wearing your brand, they act as representatives of this brand, and they will definitely not be seen in a tatty or faded-T-shirt or other corporate apparel if it is not well made. Client gifts should also be a little more luxurious. Embroidering the brand rather than printing the brand or logo on the garment provides that extra bit of glamour and luxury.
Top-quality corporate clothing is one of the most cost-effective ways to create a corporate culture and a positive perception of the business. These benefits extend to both clients and internal staff members. There are also benefits in providing your target market with top-quality corporate clothing. Remember that everywhere a person is seen while wearing your branded clothing, they are acting as mobile billboards for your company. When an employee is on the bus on the way home, or when a client gets seen on the golf course wearing your embroidered branded golf shirt, or when a member of the public is going for a run in your sports apparel, they will be noticed and your brand will be noticed. This vastly reinforces your brand message and reminds people of the brand. This in turn creates brand familiarity, which result in more sales!
At Best Clothing, we specialise in the provision of top-quality corporate clothing, sports apparel, branding, and promotional items. Give our team a call today to find out more about how you can use branded clothing to promote your brand!