PRODUCT OWNERSHIP

Consumers were asked which promotional products they currently owned. Promotional items are defined as items that have an advertiser’s logo and/or message on them. They are usually given away free by companies to consumers.

The PDF document reveals promotional pens and drinkware are widely owned by nearly all consumers. Almost 9 in 10 consumers report owning each. Most categories of promotional products are owned by more than half of consumers!

 

STAYING POWER

Respondents were asked how long they keep a typical type of promotional item. Across all promotional products, the average was about one year. Outerwear, umbrellas and T-shirts stay around longest while Calendars, Writing Instruments and Headwear are kept the shortest amount of time.

 

PROMO PRODUCTS MAKE AN IMPRESSION

Outerwear generates the most impressions (6,100) of any item measured in the study. This is because outerwear is often worn in public places where it can be seen by many people. Other items that deliver a large number of impressions are headwear, T-shirts, bags and writing instruments.

 

MORE INFORMATION ON PROMOTIONAL PRODUCTS

 

Writing Instruments

• Promotional writing instruments are kept an average of 9 months
• Promotional Writing Instruments generate 3 000 Impressions throughout their lifetime
• 51% of Customers state that they would be more likely to do business with the advertiser that gave them the promo writing instrument

 

Bags

• Promotional Bags generate 3 300 number of impressions throughout their lifetime
• 73% of consumers own Promotional Bags

 

T-shirts

• Promo T-shirts are kept an average of 14 months
• 47% keeping them for 2 years and longer
• Promotional T-shirts generate 3 400 number of impressions throughout their lifetime

 

Drinkware

• 71% of Gen X’ers are more likely to do business with an advertiser who gave them Promotional Drinkware
• Promotional Drinkware generates 1 400 impression throughout its lifetime
• Promotional Drinkware is kept an average of 12 months

 

View the PDF for more information on the power of promotional products.