Nowadays, most successful enterprises are very aware of corporate branding, which typically appears in diverse forms. This includes logos in print and electronic media, advertising and marketing campaigns, signage and posters, and branding on corporate clothing. All of them advertise and promote a particular company and their various concerns.
Good quality, well-fitting and expertly manufactured corporate clothing say a great deal about a company, even more so if the clothing is branded by skilled branding specialists, who have the latest equipment to carry out a variety of durable, clear corporate branding techniques. They also have knowledge about which method suits particular applications. Methods include:
Why Brand Corporate Clothing?
There are a number of advantages that come when you brand corporate clothing. These include:
- Branding of corporate clothing proudly distinguishes your concern, personnel, and products from those of your competitors.
- Every person who wears branded garments serves as a free advertisement that’s constantly on the move and exposed to existing and potential customers, without costing you a cent, subsequent to the purchase and branding of your concern’s corporate clothing.
- Tastefully branded corporate clothing is a subtle, smart, and sophisticated method of increasing your company’s exposure and also displays your professional commitment to the products and services offered by your business.
- It offers an essential method of building and increasing brand awareness and loyalty.
- Persons wearing branded clothing invariably make a good, positive first impression – the impression that lasts and endures. You want your brand, the essence of your business, to stand out and be instantly recognisable, top of mind and trusted.
- Enhances your corporate commitment and reputation.
Seriously Successful Brands
The value and importance of corporate branding cannot be over-emphasised. This is as true today as it was during the past century. In fact, certain brands were so successful that they became generic, inadvertently lending their names to the goods produced by other manufacturers through the mouths of existing and potential customers.
Examples of the impact of such brands upon South African consumers during the 20th century include the following:
- Hoover: The noun, which became a verb – hoovering, commonly used in place of “vacuuming.”
- Kellogg’s: Universally associated with breakfast cereals that didn’t require cooking.
- Coke: The fond abbreviation for the globally successful Coca-Cola carbonated soft drink, as well as its chief competitor … Pepsi.
- Cutex: Once also used as a noun to indicate a popular nail varnish, as well as becoming a generic verb. Cutex one’s finger and toenails – the action of applying any nail varnish brand available at the time
- Aspro: The so-called “cure-all” wonder drug of the time, aspirin. “Take an Aspro and lie down until you feel better” became a frequently espoused, favoured home remedy for ailments that were not deemed particularly serious.
- Oxo, Bovril and Marmite: Savoury spreads and later, stock cubes, containing meat or vegetable extracts.
- Maizena: Finely-powdered cornmeal, used as a thickening agent for sauces and baked goods.
- Bisto: A savoury additive to flavour and brown meat-based sauces and gravies
- Shell: Fuel for motor vehicles
Some of the most successful, instantly recognised big brands, (some of them internationally known and others applicable to South Africa only), of more modern times, include:
- Mercedes-Benz, BMW, and Audi
Whilst not all brands are destined to become as famous as these, the role of branding in businesses’ success cannot be denied.
Ancient and Modern Best Branding
Branding of clothing and accessories is almost as old as is clothing itself. Each ancient Egyptian pharaoh affixed his name or brand, indicated by a cartouche, to various items that he or she wore, especially those that were sealed along with the mummified remains inside the burial chamber.
Ancient Roman soldiers dressed in uniforms and branded their units’ insignia onto their armoured breastplates, shields, and very important regimental battle standards. The standard was so important to Roman legionnaires that someone would immediately replace a fallen standard-bearer during battles because it was imperative that this symbol/brand be held aloft at all times.
Look no further than Best Clothing and Gifts if you want a reputable, one-stop corporate clothing and branding supplier, a specialised concern which does its level best to provide you with top-quality ranges of garments, corporate gifts and expert branding solutions across all our products.