How Branded Corporate Clothing Can Strengthen Your Brand and Organisation

No company or organisation can exist successfully without effective marketing, and branding identity and visibility form a huge part of most marketing strategies. The main purpose of marketing is to bring your consumer and your brand closer together, and encouraging the presence and visibility of your brand makes it hard for the potential customer to ignore.

 

Nobody can use or buy your brand if they don’t know that it exists, and people are much more likely to invest in a brand that they are familiar with, even if they have never used it before. This is why branded corporate clothing can make a huge impact on how your brand is perceived by your customers and potential consumers. Building your brand identity is crucial, and branded corporate clothing can go a long way towards building that identity into a strong presence.

 

What is Brand Identity?

 

A brand is a memorable visual and perceptual image formed in the mind of the potential consumer or the existing consumer. This image is designed with colours, symbols, and characteristics that represent the brand. Initially, before the consumer has used the brand, the perception is speculative, and after the consumer has used the brand, the perception is experiential. The trick is to cover both perceptions with a (1) strong visual or aural brand presence, and (2) by delivering on or exceeding the expectations promised by the brand to the consumer. This way, the consumer is likely to become a repeat user, and perhaps even an ambassador of the brand by recommending it to others.

 

Use of Branded Corporate Clothing for Employees

 

Once your brand design is complete, you have to get it out there. Branded corporate clothing can help a lot in various ways. If you choose branded corporate clothing for your employees, there are several things you can benefit from as an organisation. These include:

 

• Better cohesion: If people have something in common, they form a group with a common goal. Wearing the same branded corporate clothing or uniform at work can make people feel as if they are a part of something, and that they are a valuable part of a team. This means that they are more likely to stick together and work better as a group.

 

• Less hassle: Choosing what to wear to work and investing in corporate clothing for work can be a hassle for a lot of people, especially for those who don’t have the money to regularly buy new clothing. If they are required to wear branded corporate clothing to work, it eliminates the need to buy clothing for the office and to choose what to wear every day. This removes a lot of hassle from the day and from the budget!

 

• High visibility: When your employees wear your branded corporate clothing, they act as mobile billboards; the brand is visible wherever they go. In the shops, on public transport after work, on their way to work, and on lunch breaks. This means that your brand will be seen by the consumer quite often, and the more they see the brand, the more familiar they will become with it. The brand will also be highly visible to all visitors to the office.

 

• Recognisable: If you run a retail operation or any kind of business where your employees are customer-facing, branded corporate clothing makes them more recognisable. For instance, in a busy supermarket, customers can immediately recognise staff members to ask for assistance when they need it. In clothing or other retail environments, customers approaching staff can also result in the employee making more sales.

 

Branded Corporate Clothing as Client Gifts

 

Gifting luxury branded corporate clothing to potential consumers at an event or during a promotion can create greater awareness for the brand. The person will inevitably wear the piece of clothing, and thereby make the brand visible to others. When it comes to clients, it is important to present them with high-quality branded corporate clothing or other branded items, in order to encourage brand loyalty. If the item is useful, beautiful, or practical, they will use it, and feel more appreciated as a customer. Using the item or wearing the brand also tells others that they are willing to be associated with the brand, which may encourage new consumers.

 

If you are looking for high-quality branded corporate clothing for your employees or as corporate gifts, give our team at Best Clothing a call.