Á company cannot be successful if people are not aware that their brand or product exists. Brand familiarity is one of the most important aspects of marketing. One of the best ways to achieve brand recognition is to make it as visible as possible. Advertising and marketing strategies tend to centre around exposing the right brands to the right people, which in turn creates brand recognition and can ultimately lead to brand loyalty. Although advertising can be expensive, one of the most cost-effective ways of creating a good impression of your brand is to use promotional clothing.
Traditional advertising methods such as television and print media can be costly and don’t always reach your target market. Social media is significantly cheaper, but can be even more effective when branded clothing is used to your advantage. Think about being able to post pictures of people wearing your branded clothing at a sports day or corporate event on social media. Images that showcase clothes with your brand logo and colours, or even those taken in front of a branded flag or banner can be a lot more effective. When you get a group of people to wear your branded clothing, it will help your company stand out more, which is a big advantage.
Branded clothing can have advantages for the business both from an internal and external perspective. Here are some of the benefits you can expect when you take advantage of branded clothing.
- Internal: Employees tend to appreciate it when their efforts and achievements are recognised. Providing them with branded clothing or other branded items could serve as acknowledgement of their achievements and motivate them to do better. When they are given uniforms or branded corporate clothing to wear during work, it eliminates the need for them to purchase additional work clothes, and also identifies them as part of the business, which can give them a greater sense of belonging. This may even motivate them to work harder towards a common goal and possibly improve communication and problem solving in the team.
- External: Providing branded clothing has advantages for those who are not working for the company as well! In a retail environment, it helps customers to identify sales staff, which makes it easier for them to get the assistance they need and could even boost sales. If clients receive branded gifts or corporate clothing, it could make them feel more appreciated and increase the chances that they will continue to support that particular company. When they wear or use the branded items, they can also be seen by other people, which will promote the brand.
The clothing has to be made with high-quality materials and must be robust, long lasting, and visually appealing. An unclear logo, saggy shirt, missing button, or fading colours can make the clothing look untidy and unprofessional, which in turn can create a negative image of the brand.
If you would like to find out more about other advantages of branded clothing, please give our team at Best Clothing a call for more information and great branded products.