The Numerous Advantages of Corporate Clothing

Somewhat cynically, it is commonly said that there are two things in life about which one may be certain – taxes and death. Since neither of these two subjects represents our key business interests at Best Clothing and Gifts, we focus on one of our fundamental specialities – the provision of world-class corporate clothing. Therefore, we add another reality, the climbing cost factor, a certainty that applies to each and every person who purchases goods and services or participates in any form of modern economic activity.

 

Cost of Living

 

Our addition pertains to the ever-rising cost of living, which very seldom, if at all, decreases. It’s always on the rise – sometimes exponentially, and at other times, more moderately. Nonetheless, constantly growing costs affect everyone. Nowadays, most South Africans have limited budgets, and increasing numbers of people have had to tighten their belts to afford their most essential items, which include housing, utilities, transport, food and groceries, medical and short term insurance, education, and clothing. Any subsidy or saving in any one of these areas is meaningful.

 

Advantages of Corporate Clothing

 

The advantages of corporate clothing are many and multifaceted, with numerous benefits for corporate entities and the personnel who work for them. It’s a win-win solution for all parties concerned since businesses expect their employees to dress appropriately and employees are enabled to do so, irrespective of their personal circumstances. Ten of the key benefits include:

 

1. All staff members are smart, well-dressed, and similarly attired during working hours.
2. They offer a sure way of building a corporate image, brand, and company culture.
3. An indication to clients that you are serious about your business, boosting customer’s trust and brand loyalty.
4. May give the company an edge over competitors.
5. Customers and clients can conveniently identify corporate representatives at a glance.
6. Visually, all employees are placed on an equal footing, because workwear doesn’t indicate otherwise unless you specifically choose to introduce variants for different levels or teams.
7. Corporate clothing fosters team spirit, a sense of belonging, and unity and pride in a shared corporate identity.
8. Management never needs to address any employee about the unsuitable or inappropriate choice of apparel worn to work, creating a potentially awkward and embarrassing situation for one or both parties.
9. Branded corporate clothing also serves as an additional, “free” and visible corporate advertising medium.
10. The provision of employees’ corporate clothing may be regarded as a legitimate overhead expense, treated as such for tax purposes.

 

There are also a number of advantages for staff members:

 

1. Saves valuable time when getting ready for the workday, since there’s no need to ponder about what to wear to work on any given day.
2. Everyone attired in corporate gear appears well-dressed, proud of the company they represent, smart and chic, ready to face customers, clients and tasks, composed and self-assured.
3. No need to spend disposable income on workwear – a very important money-saving advantage.
4. Providing that the employer has selected a corporate clothing range from a reputable company that only supplies quality garments, most corporate clothing items are fully washable, colourfast, and durable, thereby allowing employees to avoid extra, out-of-pocket dry-cleaning expenses for keeping everyday items clean and fresh.
5. A well-considered choice of corporate clothing items also allows personnel to dress according to the prevailing weather conditions and temperatures, without contravening the entity’s dress code.
6. Wearing corporate clothing boosts employees’ confidence internally and externally since all personnel are similarly attired, with no or little distinction between individuals, irrespective of position, culture, rank, or income. From this perspective, all company members are equal in every way that pertains to their corporate identity and team spirit.
7. Within a few basic provisos, wearing company-supplied corporate clothing to work has another huge advantage for employees, because such clothing isn’t regarded as a taxable fringe benefit.

 

Overriding Advantages

 

Whichever way one looks at corporate clothing, the advantages far outweigh virtually everything that countermands it. It’s an on-going corporate solution for businesses and the people they rely upon to represent them.